The concept, features and functions of the trademark in the law of the European Union
DOI:
https://doi.org/10.21564/2225-6555.2018.13.126562Keywords:
trademark, European Union, trademark signs, trademark featuresAbstract
The article is devoted to the legal analysis and determination of the peculiarities of the definition «trademark» both in the European Union legislation and the scientific literature. The main purpose of the article is to identify the concept, essential features and functions of the trademark and meaning of the term «trademark» in the European Union legislation. In order to achieve the goal, the main attention in this article is given to the comprehensive study of the trademark definition in the European Union legislation and the scientific literature, the definition of essential trademark features, the study of the legal nature of the trademark.
The article analyzes the establishment of supranational legal norms of the trademark use and protection in the European Union. Also, on the theoretical level, the main features of ensuring the circulation of a trademark in the European Union are highlighted.
Functions of a trademark are observed as obligatory means of individualization of goods and services, consumer protection from counterfeit analogues of goods.
A scientific analysis of the notion «certification mark» was conducted and the main specifications of the European Union certification mark were determined. The article provides with the legal definition of the certification mark and compares the trademark and the certification trademark in order to clearly differentiate them.
As a result of the study, the essential features of a trademark are distinguished, distinguishing it from other means of individualization and results of intellectual activityReferences
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